Apple unveils new super-slim Air laptop computer Steve Jobs
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Apple Inc. Chief Executive Steve Jobs took the wraps off a super-slim new laptop at the Macworld trade show on Tuesday, unveiling a personal computer less than an inch thick that turns on the moment it’s opened.
Jobs also confirmed the consumer electronics company’s foray into online movie rentals, revealing an alliance with all six major movie studios to offer films over high-speed Internet connections within 30 days after they’re released on DVD.
Always a showman, Jobs unwound the string on a standard-sized manila office envelope and slid out the ultra-thin MacBook Air notebook computer to coos and peals of laughter from fans at the conference.
At its beefiest, the new computer is 0.76 inches thick; at its thinnest, it’s 0.16 inches, he said. It comes standard with an 80-gigabyte hard drive, with the option of a 64GB flash-based solid state drive as an upgrade.
The machine doesn’t come with a built-in optical drive for reading CDs and DVDs, a feature Jobs says consumers won’t miss because they can download movies and music over the Internet and access the optical drives on other PCs and Macs to install new software. They can buy an external drive, however, that will retail for $99.
Trading in Apple stock was heavy Tuesday, the first day of the Macworld Conference & Expo in San Francisco. It fell 5.52 percent to $168.91 at midday.
The new laptop, which has a 13.3-inch screen and full-sized laptop keyboard, will cost $1,799 when it goes on sale in two weeks, though Apple is taking orders now. The company’s Web site is already touting the machine. The price is competitive with other laptops in its market segment.
The machine helps fortify Apple’s already-sizzling Macintosh product lineup and burnish its polished image as a purveyor of cool.
Apple’s Macintosh business hit record sales of 7 million units in the company’s fiscal 2007, up more than 30 percent from the previous year.
After hovering for years with a 2 percent to 3 percent share of the personal computer market in the United States, Apple’s slice has grown to almost 8 percent, making it the nation’s third-largest PC vendor, according to the latest figures from market researcher Gartner Inc.
Other revelations during Jobs’ speech reflected the Cupertino-based company’s intensifying efforts to push deeper into consumers’ living rooms with technologies that blend Internet technology into home entertainment devices.
The movie-rental announcement capped months of speculation that an Apple movie rental service was in the offing. The service launched Tuesday in the United States and will roll out internationally later this year.
Apple will have more than 1,000 movies for online rental through iTunes by the end of February, with prices of $2.99 for older movies and $3.99 for new releases. Users can watch instantly over a broadband Internet connection, or download and keep the movie for 30 days while having 24 hours to finish the movie once it’s started.
Apple is partnering with 20th Century Fox, Warner Brothers, Walt Disney, Paramount, Universal and Sony on the service, which will work on Macs, Windows-based machines, iPhones, iPods or Apple TV set-top boxes.
Jobs cut the price of Apple TV from $299 to $229 and announced new software that allows users to order movies through the device and play them directly on their TV sets, eliminating the need to route the content through a personal computer first. The software is free to existing Apple TV customers and will be included in new Apple TV devices shipping in two weeks.
Jobs also unveiled a string of new features for the iPhone, showing how users of the combination iPod-cell phone-Internet surfing device can now pinpoint their location on Web maps, text-message multiple people at once and customize their home screens.
Jobs also said Apple has sold 4 million iPhones during their first 200 days on sale.
The crowd applauded when Jobs demonstrated mapping upgrades to the iPhone. Other features rolling out Tuesday included the ability to switch around icons on the iPhone’s home screen. Users also can create up to nine home screens.
Jobs also unveiled new software for the iPod Touch music player. New models will have be able to process e-mail and perform new mapping functions.
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April 16th, 2010 at 2:32 pm
U will be spending …
U will be spending more but looking prettier if you own a MAC…APPLE make money from accessories and all those extras you have to guy. This is what bootcamp is for. Come on people…you know why people like PCs because all the illegal softwares you can get…and that’s the truth!
April 16th, 2010 at 2:32 pm
the world’s best …
the world’s best notebooks? where does he get off?
April 16th, 2010 at 2:32 pm
steve jobs is …
steve jobs is probably one of the best of his kinds…
even the thickest part of macbook air is still thinner than the thinnest part of TZ…
now that is so impressive
April 16th, 2010 at 2:32 pm
@d1incharge They …
@d1incharge They didn’t have too make Boot Camp, The reason why they did was because they could, Apple like to put more into their machines, Apples windows Drivers are perfect and it makes a mac the best way to run windows too. I like both platforms, i have Windows 7 also installed on this laptop, but i do use Mac OS X As a primary OS because … i like its interface better than Windows. Mac OS X Has introduced allot more to the market than Windows wil ever do.
April 16th, 2010 at 2:32 pm
I am guessing, like …
I am guessing, like every other ignorant mac user, that you dont realize 95% of the software in this world, wont work on mac OS. So yeah, they needed dual boot. you pay extra for a mac, just to pay extra for windows. The hardware is the same, for you to think the best way to run ANY software, is on a mac, is proof u=idiot. Macs latest and greatest hardware will always be technology that computer builders like me have seen for months…or years. Like I said, mac, simple, for the simple……
April 16th, 2010 at 2:32 pm
can I just have one …
can I just have one button on my mouse please, all these options are hurting my brain.
April 16th, 2010 at 2:32 pm
@d1incharge Yes i …
@d1incharge Yes i do relise that, why else would i install Windows 7 on here also, But that 5% Includes ALL the software i use on a Daily basis, Which means that the software available for OSX is enough for me, And as i said i like the feel of Mac OS X More than Windows. Its my personal Preference.
April 16th, 2010 at 2:32 pm
apple rated fourth …
apple rated fourth in reliabitlity in laptops……….anybody that knows computers well could name the #1 ASUS…………….who cares who was 2nd 3rd HILARIOUS that the most expensive apple couldnt even get into the top 3
April 16th, 2010 at 2:32 pm
“user friendly” …
“user friendly” another way of saying “built simple for the simple”
April 16th, 2010 at 2:32 pm
You cant, mac blows …
You cant, mac blows so bad, they had to start making them so that you can install windows……Mac OS needs less BECAUSE IT IS LESS…… like taking a new computer and installing PONG……People that pay for macs are idiots…….there is no denying that.
April 16th, 2010 at 2:32 pm
Looking back…we …
Looking back…we realized that Steeve is such a big full of bull…..its 2009 and people realized macbook air limited connectivities and among other things that u have to dish out more of ur money to put in his pocket.
April 16th, 2010 at 2:32 pm
OS X Snow leopard, …
OS X Snow leopard, which I know has been said to be the best computer and or program which can’t do simple tasks. You get a computer with windows to do what you mac users call “Difficult”, you get a mac when you have the intelligence of a kindergartner. The mac lets you do like paint, but with you’re finger at the cost of 50 000 dollars.
April 16th, 2010 at 2:32 pm
My mac has changed …
My mac has changed from daylight savings time and to it with no problems.
And i use Mac OS X because its my PERSONAL Preference in computing. Which may i add is none of your buissness.
April 16th, 2010 at 2:32 pm
My bad, 2000$ …
My bad, 2000$ dollars and possibly 3000 dollars for something I can make out of cardboard, a pen, tape and dog shit
April 16th, 2010 at 2:32 pm
Isn’t OS X the Mac …
Isn’t OS X the Mac that crashed while adjusting to Daylight savings time? That only furthers the conclusion that mac users are complete ignoramus’s. Who would spend 1500-200 dollars on something that breaks so easily, I do think you are a chip of the ol’ block, daddy must be proud to have such a stupid kid.
April 16th, 2010 at 2:32 pm
mac is good if it …
mac is good if it wasn’t you would of not heard of it and been watching this and thats not very nice to say cause he has cancer
April 16th, 2010 at 2:32 pm
yes you would start …
yes you would start ragging on about windows because you mac morons are blinded by stupidity in thinking that your computers are any good. Besides I can’t think of any non-retarted people who would buy a labtop because it’s small for the same price as one that has 3 times the performance, and the fact that it is small is your only argument then a HP labtop that is comparable in size also has a dual core processor, 3GB of RAM and $250GB hard drive all for $619.99
April 16th, 2010 at 2:32 pm
“I just know what …
“I just know what makes computers run well” That may be so but the Mac OS Needs less stuff for it to run normally and well. You have no idea about the Computer Market, People will pay this amount of money for an underpowered notebook which is light and runs the Mac OS. Unless your a Mac user you don;t really understand how little the computer needs to run the OS Properly with no issue, and Mac moron, Shucks, if i was a Mac Moron then i would have started ragging on about Windows.
April 16th, 2010 at 2:32 pm
I’m not biast I …
I’m not biast I just know what makes computers run well and Mac’s don’t have any of it. You can’t even upgrade them for god sake. You coulden’t even buy a horrible mac and make it better, it is how it is a piece of crap. The macbook air doesn’t even have a CD drive (but you can buy one for $99) and only 1 USB port. I also find it funny a Mac moron can call a PC user a fanboy because Mac morons are always running around high fiving and talking about how amazing their computers are.
April 16th, 2010 at 2:32 pm
I can just tell …
I can just tell your a biast fanboy. I can see that, yet its overpriced and i wouldn’t buy it (I would rather stick with my MacBook) My mate did buy it and its tougher than most Laptop PCs. Also the 13.3 inch Screen and the full keyboard means that its comfortable to type on and it hasn’t got a screen so small that you can’t see much on it. For a MAC user (Yes see it in caps, it means its important) The MacBook Air is a good Ultra Portable computer that can be easily to carry around.
April 16th, 2010 at 2:32 pm
The fact is that …
The fact is that the Crapbook Air is just thin. Not small, just thin and overpriced, and because it’s thin and not very small they have a tendancy to break at the hinges. Plus who in the right mind would buy a $1600 Mac when a $800 PC would be better in performance and not too big in size either
April 16th, 2010 at 2:32 pm
Ofcourse its a …
Ofcourse its a selling point, if you carry your notebook everywhere then you want the lightest as possible, The MacBook Air and Ultraportable Notebooks have a Massive market. That HP Laptop is most probbably 3 time the weaght of the macbook air, and people would feel the strain, and why would you need more than what the MacBook Air has for just E-Mail, Presentations and general office work on the move?
April 16th, 2010 at 2:32 pm
just because a …
just because a labtop is thin or portable shouldn’t be a selling point for it. The actual specifications and hardware of the labtop should be the major selling point. Not the fact that it can fit inside a envelope. for the price the MacBook Air the biggest piece of on the market.
for example a $1599.99 13 inch macbook air has a duo core processor, 2GB of RAM and a 120 GB hard drive.
Compared to a 17 inch HP labtop for $1599.99 with an i7 processor, 8GB of RAM and 500GB hard drive
April 16th, 2010 at 2:32 pm
Well that may be …
Well that may be true but, The MacBook Air is an ultra portable MacBook so Mac OS X Users will still buy it.
April 16th, 2010 at 2:32 pm
Steve Jobs is a …
Steve Jobs is a worm and a liar. The fact is that the MacBook Air is NOT (that’s right Mac morons) Not the thinnest notebook in the world. The thinnes was actually the Sharp ultranotebook (PC-UM20) coming in with a thickness of .65 inches (.13 inches thinner then the CrapBook Air) and get this, it was made back in 2002
To sum up Sharp built a thinner labtop then Mac 6 years ago which shows that Steve is a liar and Mac morons will buy any piece of with a Mac logo on it